Products are made in a factory but brands are created in the mind.

Walter Landor

Branding encompasses the strategic process of creating a distinct identity and perception for a product, service, or company in the minds of consumers. It involves crafting a unique combination of elements such as a logo, slogan, design aesthetics, messaging, and overall brand personality to differentiate oneself from competitors and connect with target audiences on an emotional level. Effective branding not only fosters recognition and trust but also influences consumer behavior, driving loyalty and preference towards the brand. It’s a powerful tool for shaping perceptions, fostering relationships, and ultimately, driving business success.